Facebook boasts over 400 million users and 50% of those active users will log into Facebook on any day. While logged in they are updating their status daily and uploading over 3 billion photos every month. Users are sharing links, blog posts, articles and more, over 5 billion weekly. Each month 3.5 million events are created and 1.5 million local businesses have active Facebook pages.
Despite statistics like these many business owners are nervous about what an active Facebook page will do for the brand reputation of their company. People will be able to come to their Facebook page and share an experience of terrible service or a negative review. This negative feedback can be very unnerving for a business owner.
It's true that not all businesses are a good fit for Facebook. You will want to determine that it's an effective way of reaching your target audience. If you do decide Facebook is a good fit for you then potential negativity is no reason to stay away. As a matter of fact there is nothing stopping a disgruntled consumer to start a page on Facebook simply to talk about how lousy your customer service is. Or to post negative comments on their own page. There really is no stopping a disgruntled customer from sharing their opinion. What Facebook will give you is a clear line of communication between yourself and your audience as well as a platform to defend yourself where appropriate. You can upload customer photos, share customer feedback and use your page to improve your customer service.
Don't think of how Facebook can hurt your company, think of how it can help your business grow. You'll soon see that the benefits far out weigh the negatives.
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