Blogging really is a form of social media. Some social media sites are hard to measure the success of and blogging can be included in this.
The key to keeping a successful blog is to decide what you're going to write about and why. Your posts should speak to a specific audience and share information that this audience will find both unique and interesting. You then want to stay focused on this topic. If you start your blog about car repair you should not write a post about fixing your roof.
Once you have outlined your blog topic, do some keyword research. Use the free Google Keyword tool and type in some keywords related to your blog topic. It helps if you get into the mind of your target prospect and ask yourself – Who am I trying to reach? What am I trying to accomplish? What would they search for in relation to this blog post?
Don’t wait to start tracking the traffic to your blog posts. Get Google Analytics or another analytics software installed into your blog right away. eFusion blogs come with analytics built in and Word Press blogs, you can easily add the Google Analytics tracking script. Tracking the analytics of your blog posts will tell you how many people are visiting your blog, what keywords they used, what blog post they landed on, as well as how long they stay and what they do from there.
Follow these steps to help you measure the success of your blog:
1. Track Visitation - How many people are visiting your blog?
2. Are You Sparking Conversation? - Do readers comment on what you have to say? Do they discuss it?
3. Duration of Visit - Use your analytics to find out how long people are staying on your site. Did they land on your blog by accident and leave right away or did they start with one blog post and spend time jumping around and reading more? This will help you determine if you blog as a whole is interesting to readers.
4. Page Visits - Analytics will let you see what pages people are visiting and what page they enter into your site through and what page they leave from. This can help you see what posts are grabbing traffic so you know what to keep writing about.
5. Physical Location - Analytics can get as detailed as telling you where your readership is coming from. If a high percentage of your readers come from California it might not make sense to blog about a recent snow storm.
6. Keywords – Find out what keywords people are using to reach your blog. You might find some great keywords that you could use to expand on throughout your existing site or even write more blog posts around.
Ultimately measuring blog success takes time. Measuring the ROI of a blog comes from readership and followers. A good web analytics program will help you better understand your readers and their viewing habits. The more you blog, the more traffic you will get which will ultimately lead to more business for you.
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