In today's technology driven society social media marketing has become a staple for most businesses. At the very least, most businesses have a Facebook fan page and many are communicating with their target audience via twitter and hundreds more social media sites.
In August 2010 Facebook passed Google and became the number 1 site visited. During August 2010 Americans spent more than 41 million minutes on Facebook. Social networking accounts for 25% of the time Americans are spending on the internet.
There is no denying that social media marketing has become a tremendous way to communicate with your target audience. And apparently Toyota believes it's the best way for your car to communicate with you also.
Consumer Reports is reporting that Toyota has announced that they are building "Toyota Friend" which is an exclusive online social network for Toyota customers.
Toyota demonstrated that a Prius could actually alert the owner that it needed to be charged via their Smartphone. Then after plugging the car in the owner was alerted by the car when the charge would be completed. It wasn't a plain notification though. According to an article in USA Today the car said "The charge will be completed by 2:15 a.m. Is that OK? See you tomorrow."
The users of this social media can keep communications between themselves and their car private or share them with other members of "Toyota Friend". These dialogs can also be put through on Facebook, Twitter and other existing social media platforms.
This new technology is telling us that Toyota understands how their customers prefer to handle their social communications. If you're not already doing so it's time to consider how integrating social media marketing into your business plan can benefit you.
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