It is a common goal of anyone who conducts business through a website to want to appear at the top of the search results for their core keywords or phrases. With a solid search engine optimization strategy combined with a thoughtful pay-per-click campaign you can ensure your website will be among the top results for searches involving your keywords.
However once this goal is met where do you go? How can you build upon being the number one organic and paid search result for your keywords? Even if you are getting little traffic to your stand alone website, there are many more ways to drive quality traffic and brand awareness “off-site.”
The answer is to increase your web presence across many different online marketing channels. Being number one in organic search for some of your keywords is great, but it leaves room for your competition in the rest of the first page spots (2-10), and there is also more “space” on Page 1 in Google now with the integration of their Google Places listings. If your site appears first (or even 1-3) on the list of search results, it is very likely that the person searching will visit your site. Hopefully once they land on your site they'll find everything they need and not leave until they've made a purchase or taken action with your company. However it's more likely that they'll go back to the search results and check out a couple other websites or even mix up what they are searching for to get even more specific. This leaves room for the competition to swoop in and steal the business if you are not targeting more than one location in the search results.
Enhancing your web presence means creating a strategy to dominate organic search results using multiple websites like Yelp, Facebook, Twitter, WordPress, Google Places, etc. There are so many sites, its impossible to list them all in this article. You need to register your business and website with local directories, review sites, setup a blog or 2 focusing on different keywords and services you offer, a micro site, social media, and article marketing sites.
When done correctly and optimized highlighting your keywords, location, business name…the goal is that your business could potentially take up the entire first page of the search results. Dominating the page and showing the person searching that you are #1-#10 in your market creates huge brand power. Even just getting 2 or 3 listings on page 1 for a keyword related to your services or products can drive quality traffic and separate you from the pack.
Increasing the number and quality of business listings for your website can guarantee that more people come accross your business. This will ultimately drive more traffic to your site and help show you and your site as a leader in your industry.
Magazines are now offering online subscriptions, consumers are catching up on television shows they missed online, and products are searched for and purchased on the web. Building an online presence is more important than ever.
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