Relying on referrals is NOT smart.
Marketing correctly for referrals is.
I often hear remodeling business owners say they invest little time or effort in marketing, instead “relying” solely on referrals. This statement says a lot about those businesses — and not in a good way. I’m going to demonstrate why simply hoping for new business from referrals, without truly understanding the referral process, is a dangerous business strategy. In addition, I’m going to help you learn how to stop losing the referrals you’ve already been given.
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