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3 Strategies to Generate and Measure Growth in Your Remodeling Business – Part 3

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Part 3 of 3

3) Automate Your Lead Nurturing and Retention:

If you already have a great web presence for your remodeling business and are currently getting lots of traffic and conversions from different marketing sources, you are most likely in a great position to double sales in the next 6-12 months by automating your lead nurturing and retention strategy. Yes, that's right, you can DOUBLE sales in the next 6-12 months by implementing this. Retention and automation is actually something that I have struggled with for years and put it off because I just did not have time and felt it was too complicated to implement. Boy was I wrong! Once you have the right system in place, you can let the system do most of the work for you.

There are several great solutions out there to help you implement and manage automatic follow-up and retention marketing, it’s just a matter of find the right one for your business. Its take a little bit of time and effort to get it setup properly, but this is not something any business should go without. Getting a new lead is only about 1/2 the battle. That prospect wants to be nurtured and you have to do a better job than your competitors at positioning you or your company as the expert. I don’t care if you are a siding contractor, dentist, or water damage remediation company, you need to develop a series of automated follow up “touches” to let your prospect know the following:

  • Appreciation - thank them for requesting more information, estimate, consult, etc.
  • Next Steps - let them know what the next steps will be (phone call, series of emails, questionnaire, etc).
  • Confirmation - let them know they made the right choice by choosing your company.
  • Information - be the clear expert in your industry by providing great information after the conversion and on a monthly basis (Top 5 Questions to Ask Your Roofer, 3 Key Things to Look for When Choosing a Siding Product).
  • Referrals - ask for referrals, this can easily be automated and done in a very classy yet effective way.

The simplest way is to generate an email follow up sequence using an software that can do this for you. Personally, I love Infusionsoft and think it's a great tool for remodeling contractors as well. And don't forget to create another automated follow up sequence for those customers who you just finished a job for. Customers want to feel appreciated every time they give you their hard earned money. You are not doing them a favor no matter how much money (or lack thereof) you charged them for your work. Believe me, your competitors are not doing any of this and wasting valuable leads that just need a little more information and nurturing to help them make a decision.

There are many ways you can nurture prospects and get more referrals and have the entire process 100% automated. Stop complaining about the recession and too much competition and implement the 3 strategies I have laid out in the series. I guarantee that you can become the leader in your market if you do all of the above even just marginally well. It does not have to be perfect, just good enough or better than your competition. Learn some basic copy writing or hire an expert to do it for you. Implement a track and measure strategy and be everywhere your customers are. The money is out there in every marketing and it is not going away. Baby boomers and their children are in position to inherit $27 Trillion over the next 4 decades (source: WSJ) and are going to invest in all kinds of goods and services.

That’s why I personally love the remodeling industry and I feel its positioned for some of the biggest growth the industry has ever seen. Are you in position to capture a big slice of that $27 Trillion?

Didn't get a chance to read Part 1 or Part 2? Part 1 - Track and Measure Part 2 - Be Everywhere Your Customers Are

Need more help growing your remodeling business? Take advantage of all the FREE resources I have on www.RyanPaulAdams.com and my download my "3 Killer Ways to Grow Your Remodeling Business" today. 

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